Marcoms magic

It's been a great week so far.

Monday I got to meet most of the EMEA marcoms managers. Some new faces and some I have already had the pleasure of meeting before.

So before I go any further, a big thank-you to the people from Benelux, Switzerland, Germany, Austria, Spain, Portugal, UK, France, Italy, and South Africa who made the trip. It was also great to meet the ever-affable Philip again, who's in charge of the MEA region. How that man manages such a vast territory with its many cultural, language and logistic challenges is simply beyond me.

It was fascinating to see the peculiarities of the individual countries discussed within the broader context of a single regional division. The differences in cultures, markets, public opinions and user needs are what makes this job so fascinating.

It was also great to see just how much local news escapes the bigger picture. For example, I had no idea that Acer was the official sponsor of the Women's World Cup golfing tournament in South Africa. Nor that a spin-off of this is Acer's involvement in the Acer Girls Golf Program - a development program for young aspiring players from disadvantaged backgrounds.

I think that beyond the obvious interest in corporate sponsorship, social causes of this nature are always worthy of note, no matter where they originate from and it is something I'd like to cover more in this blog.

Tuesday was action time. Online activities, media planning and, why not, even blog matters.

So rather than being a quiet period, it's all systems go here at Acer. And with the help of people like those I met on Monday, it's going to be yet another great year.