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Tuesday, February 20, 2007

Alexa's take on the world of IT

As many of you know, I've been getting really interested in Acer's online performance.

No, I'm not talking about SignalUp technology or wireless connectivity.

I'm referring to its sites.

I am a regular visitor to Alexa, which although mind-bogglingly geeky, does give a pretty good view of the world's top websites.

TheAcerGuy isn't there of course, but Acer is, along with its local satellite sites and, more importantly, its competitors.

If you throw in enough addresses, and plot the differences in Word, Excel or whatever, comparing the results can make fascinating reading (if you're in to that sort of thing).

But there's one feature I'm particularly fond of and right now it's showing a major shift. Alexa traffic Rankings gives you the possibility to compare site performance with competitors on the same graph (up to 5 at a time).

Now Acer's at the bottom of my 5 brand list (Dell, HP, Lenovo and Asus) but rather than drawing your attenytion to the bottom (the only way is up!), have a look at what's going on up at the top. All but 1 is stable.

Daily Reach (20/02/2007)



Daily Page Views (20/02/2007)

What on earth is happening to Dell??

OK Page Reach is different to Page Views (can anyone explain this in plain English?) but either way there's a worrying haemorrhage there.

Are you seeing this Richard?

1 comment:

RichardatDELL said...

Got it Michael and thanks for pointing it out.

Turn arounds take some time and involve various adjustments on lots of fronts, as you likely know.

Hang onto your hats...its going to be an interesting and bumpy ride...but the outcome will be what the outcome has historically been. In the famous words of a Canadian Prime Minister (circa 1970), "just watch us"

By the way, we are still among the leading e-commerce sites in the world -- $16 billion of business in 12 months. I dont know how that compares to page views or alexa criteria or what HPs equivalent would be.