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Tuesday, February 06, 2007

Good news from Egypt

There is something fascinating about news aggregators. Apart from consuming a HUGE amount of time, they give you access to stories you would otherwise never have access to. I use Newsgator, although I’m also getting into Del.icio.us which is another thing altogether.

This morning while looking through my Acer keyword search, I came across an fascinating story about Acer’s recent success in Egypt.

“Acer Computer Middle East and Mantrac have announced today that they will look to supply the lion's share of PCs earmarked for millions of homes across Egypt as part of its ‘PC for Every Home’ initiative”.

It’s not the sales story that interests me, more the initiative itself, which aims to make PCs affordable to most, if not all, sectors of the Egyptian population. The project talks of distributing 7 Million PCs over a period of 7 Years.

Obviously there are financial rewards for winning a public tender offer like this, in addition to marketing gains. But if Acer was given the highest rating after a “rigorous assessment” by the Egyptian Government, this is good news for everyone involved, none more so than those about to get online for the first time.

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