Shifting the focus of "benefits"

Please forgive my foray into unchartered waters for a minute but I wanted to use this space to underline something I'd like all PC vendors to commit to more aggressively.

Greenpeace regularly publishes their Green Electronics Guide and you can see the updated one here.

I found the video below over on Drew Meyer's blog and it stopped me in my tracks.




This may sound prosaic, particularly coming from me, but if "solutions" has ousted "technology" as the driving force behind innovation, then isn't it time these same solutions provided more than just a personal benefit by actively contributing to the long-term prosperity of the people whose lives they were originally intended to serve?