Upping the price or the quality of the range?

The headline of an article over on RegHardware says that Acer is about to put up the prices of its notebooks (in the UK).

But if you read the article, you'll see that this isn't the case and a price rise is not in the plan. What the article does say is that Acer is "looking to get more SKUs (notebooks) on the shelves of its partners, at more price points", with 17 inch and 20 inch models available at the higher end of the spectrum.

Translated, this means Acer is going to offer a bigger, more feature-packed range through its channel partners this year and that may well push the average sales price up.

But far from giving its customers less for their money, this decision will put a greater number of premium models (higher spec and higher cost) onto the market and help Acer shed its budget image.